Jefferies surveyed 900 consumers about the new Bing, and of the 127 who had tried it, 86% said they were impressed or very impressed, but just 17% said they would make Bing their new default search engine, according to a Monday note to clients. Microsoft would gain $2 billion in additional revenue for every percentage point of revenue it picks up in the search-advertising market, Amy Hood, the company's finance chief, said on Feb. Heavier use of the updated Bing could bring financial upside.
More than 500 million people use the Windows search box each month, Microsoft's product chief, Panos Panay, wrote in a blog post.īing has been available from the Windows taskbar for years, and Microsoft generates revenue when ads appear in search results after people type in certain queries.
In time, the taskbar change might drive higher use of the updated Bing.
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